Снуп Дог и The Sandbox: Приключение в Метавселенной
Snoop Doggs Metaverse Land and NFT Holdings Decline
Коллекция NFT The Doggies Snoop Dogg: Ближе к просмотру
- Как купить Snoop Dogg NFT
- Получите ETH в свой кошелек
- Найдите желаемый Snoop Dogg NFT
- Завершите покупку
- Какова цена Snoop Dogg NFT?
- Верхний предел цены может держать вас в интересе
- DECENTRALIZED NEWS
- MEME O’ THE MOMENT
- Playing in the Sandbox
- Snoop’s metaverse investment is a dog
- Some still believe
- Salvaging some cool
- Snoop’s metaverse investment is a dog
Как купить Snoop Dogg NFT
Чтобы приобрести NFT Snoop Dogg, вам потребуется некоторое количество ETH в вашем кошельке. Вы можете приобрести ETH на криптовалютных биржах, таких как Coinbase, и перевести их на свой кошелек. ETH должно быть достаточно, чтобы оплатить цену Snoop Dogg NFT и другие комиссии, которые могут возникнуть при покупке NFT.
Получите ETH в свой кошелек
Перейдите на криптовалютные биржи, такие как Coinbase, и приобретите необходимое количество ETH. После этого переведите ETH на свой кошелек для дальнейшей покупки Snoop Dogg NFT.
Найдите желаемый Snoop Dogg NFT
Используйте поисковую строку на платформе, чтобы найти Snoop Dogg NFT, который вы хотите приобрести, и нажмите кнопку Добавить в корзину.
Завершите покупку
Наконец, откройте свою корзину, чтобы завершить покупку Snoop Dogg NFT. ETH будет списан с вашего подключенного кошелька, и вы станете новым владельцем NFT.
Какова цена Snoop Dogg NFT?
На момент написания Snoop B.O.D.R NFT имели стартовую цену в размере 3.33 USDC. Это самая низкая цена, за которую вы можете приобрести Snoop Dogg NFT из коллекции. Doggies, с другой стороны, имели цену в размере 0.034 ETH.
Верхний предел цены может держать вас в интересе
Можно вспомнить, как 51-летний рэпер сотрудничал с компанией Web3 Sandbox во время пика увлечения метавселенной в сентябре 2021 года, назвав свою гигантскую недвижимость Snoopverse. Сторона Sandbox строчила это как событие, когда пользователи могли назвать себя соседними Снупом и продала сотни виртуальных участков земли по впечатляющим ценам — кто-то заплатил почти полмиллиона долларов за такой привилегированный участок.
Два года спустя не все держат. Инвесторы перешли на генеративное ИИ и другую технологию, и цены на участок в метавселенной стремительно снизились, даже для тех ранее востребованных участков рядом с виртуальным владением рэпера.
Там, где обычный участок в мире Снупа раньше стоил 6773 доллара, по нынешней цене 42 цента за криптовалюту платформы Sandbox каждый из этих участков теперь стоит всего 424 доллара, что составляет 94% падение цены. То, что платформа рекламировала как премиальный участок, который включал в себя несколько бесплатных Snoop NFT, теперь стоит около 2000 долларов, вместо первоначальных 31300 долларов в 2021 году.
Криптовалютные активы Снупа также не выглядят хорошо. Рэпер владеет примерно на 540 000 долларов криптовалюты и NFT, но это всего лишь половина от 1,2 миллиона долларов, на которое они были оценены всего шесть месяцев назад. Он потерял в среднем 81% на десятках хлещущих коллекций NFT, которые он держит в своем криптокошельке, по данным DappRadar.
Вопреки очевидному мастерству Снупа в маркетинге и использовании своей сценической персоны, метавселенная все больше выглядит как одна из его худших ставок. Тем не менее, не все теряют надежду.
Some, like Ruben Santa, a senior UX designer at YouTube who bought a parcel of land near Snoop last year, care more about the potential of the metaverse. Santa said he doesn’t worry about the current value of his land, even though it has depreciated by tens of thousands of dollars.
“I didn’t invest because I said, ‘I want to buy this land, and then I want to sell it next week and make a buck,’” he said. “I invested because I saw a long-term vision of what this platform can become.”
The Sandbox has said it is opening up its platform to land owners later this year, which could stir up some excitement, but I think it’s safe to say we won’t experience another metaverse land grab anytime soon.
For now, Snoop fans might want to throw their support behind the rapper’s infinitely cheaper (and tastier) business venture: Dr. Bombay Ice Cream.
DECENTRALIZED NEWS
Binance and its CEO Changpeng Zhao filed a motion Thursday to dismiss a lawsuit filed against the crypto exchange by the Commodity Futures Trading Commission in March. (Reuters)
OpenAI CEO Sam Altman’s Worldcoin is coming under scrutiny in Europe after France’s privacy watchdog, the CNIL, said the venture’s biometric data collection “seems questionable.” (Reuters)
An $886 billion defense bill introduced in the Senate includes an amendment that addresses crypto anonymous transactions and illicit activity. (Decrypt)
Crypto.com was designated an official crypto service provider in the Netherlands by the Dutch central bank. (CoinDesk)
A joint letter filed Thursday with the U.S. Bankruptcy Court for the Southern District of New York suggests FTX and Genesis have settled a dispute over an alleged $2 billion unpaid debt. (Decrypt)
MEME O’ THE MOMENT
It’s lonely at the bottom:
Snoop Dogg is a master of marketing. The 51-year-old rapper and businessman, whose real name is Calvin Broadus Jr., has leveraged his onstage persona to spin up profitable business ventures that include everything from his own cannabis brand, Leafs by Snoop, to a pet accessory business called Snoop Doggie Doggs.
His net worth, according to the latest available data from Forbes, is about $124 million. Snoop emphasized in a 2021 New York Times interview that when it came to the business side of things, “It’s got to be fun. And it’s going to make funds. So long as the word ‘fun’ is involved, it’s cool."
But in the case of the metaverse, Snoop may have met his match when it comes to making things cool. The rapper embraced the new Web3 world—which still exists largely in theory—with big bets on projects like the Sandbox, and became potentially its biggest evangelist outside of Meta’s Mark Zuckerberg. But after a short-lived burst of hype, Snoop’s would-be digital empire is looking about as hip as a failed shopping mall.
Playing in the Sandbox
The Sandbox, one of the most prominent projects in the metaverse, first partnered with Snoop in September 2021. After having orchestrated several smaller collaborations, including with video game company Atari and the Cloudco Entertainment–owned Care Bears brand, Snoop lent the startup early legitimacy.
The Sandbox hosted five sold-out presales for land in its metaverse, and later hosted a sixth that unloaded about 80% of its land despite technical issues—all before it launched its first public sale on Feb. 11, 2021. At that time, a piece of metaverse real estate in the Sandbox could be yours for about $400.
As part of Snoop’s partnership with the Sandbox, he got his own space in the game called the Snoopverse. The company rushed to offer up more than 800 digital plots of land near his large estate, some of which included special access to the Snoopverse.
By the time of the first Snoop Dogg land sale, the cheapest plot in the Sandbox would set an investor back at least 15 times what it originally cost in February after the price of SAND, the platform’s cryptocurrency, skyrocketed to a high of almost $7.
The company held its first Snoop-related sale of 192 parcels on Dec. 2, 2021, and within a day someone had paid $450,000 to become his neighbor. To justify a nearly $20,000 higher price tag for so-called “premium plots,” the company also threw in several free Snoop NFTs.
“The real enticing point is the fact that you’re going to have access to somebody’s party, you’re going to have access to somebody’s group,” said Jason Chung, an attorney and the director of the e-sports and gaming initiative at the NYU SPS Tisch Institute for Global Sport. “That’s really what was for sale.”
By the end of December 2021, the Sandbox claimed it had sold $1.66 million worth of metaverse land in just a few weeks, in part because of the Snoop-related sales, according to VentureBeat.
“Regular” plots of land had sold for about $6,773 when the Sandbox’s native cryptocurrency, SAND, was near its all-time-high of about $6.70, according to CoinMarketCap. At today’s price, about 42 cents, each of those plots is worth just $424, a whopping 94% decrease. The “premium” parcels, offered up at about $31,300 in 2021, are now worth about $2,000.
Several of the parcels recently have received lowball offers, below the price floor, which means a bidder is offering an amount in crypto lower than what the cheapest plot of land is being offered for on third-party exchanges. The lowest-priced piece of land was being offered by a seller at $559 as of Thursday, a far cry from the $13,200 price floor around the time of the first Snoop-related land sale, according to data from CoinGecko.
A spokesperson for the Sandbox acknowledged the market slowdown, adding that "the utility provided" by virtual land parcels "has given it strong resilience," and that the "success we’ve had on our LAND offerings throughout the first half of 2023 is a testament to this."
Snoop’s metaverse investment is a dog
Investors who rushed in to be near Snoop in the Sandbox have gotten soaked, but the performance of the rapper’s own Web3 portfolio is hardly any better.
Still, DappRadar data for the non–Cozomo de’ Medici wallet tied to Snoop suggests he currently owns about $540,000 dollars in crypto and NFTs. This is nearly half of the $1.2 million his wallet was worth just in January, according to DappRadar. The rapper owns an estimated 6,976 different NFTs across 346 collections. At least 21 collections are worth less than what he originally paid, and his purchases in just three collections, including the most popular NFT series Bored Ape Yacht Club, have earned him any money. The vast majority of his NFTs were airdropped or transferred to him. By reviewing DappRadar’s data on profit and loss numbers for the NFTs in Snoop’s crypto wallet, Fortune found that of the collections where he has lost money, he has an estimated average loss of 81%.
The rapper owns an estate made up of what would otherwise be 144 plots of land in the Sandbox. Fortune reached out to Snoop, who did not respond to requests for comment on this story, but a Sandbox spokesperson said the company controls Snoop’s virtual plots because it’s “leading the development of his experiences" and needs "access to the LAND to publish them.”
Some still believe
“Ultimately, it wasn’t fun enough,” said NYU’s Chung. “It wasn’t advanced enough, and it wasn’t something that was ready for prime time.”
As for the investors who bought land in metaverse platforms like the Sandbox and Decentraland, the future of those plots is unclear. According to a report by DappRadar, there were only 8,000 sales of digital land in June, and transaction volume in all of the second quarter was about $58 million. This was an 81% decrease from the first three months of the year, in which trading of digital land included more than 140,000 sales and reached $311 million in transaction volume.
Two big reasons virtual land became so highly priced were its artificial scarcity and the fact that many of the parcels were near others owned by companies or celebrities like Snoop, Steve Aoki, or Paris Hilton.
Martha Bennett, principal analyst at Forrester Research, said these motivations in themselves were flawed. If land is scarce and the price goes too high on one platform, she said to Fortune, what’s to stop a consumer from switching to another? And does proximity really matter in cases where you can simply transport from one area to another, as is common in video games?
Still, Bennett added that the staying power of virtual worlds is clear, although incorporating crypto may not be necessary.
The price of metaverse land is now a fraction of what it was worth at its peak, and it’s unclear if it will ever rebound. There is a spot of hope for owners in the Sandbox, at least: The company announced this month that by the end of 2023, it plans to open the game up to its estimated 23,000 virtual land owners and enable them to publicly launch their own experiences, like games, on their land.
Other metaverse land buyers said they’re less concerned with the decline. Ruben Santa, a senior UX designer at YouTube, bought a plot of land close to the Snoopverse for tens of thousands of dollars in 2022. As of Wednesday, the best offer for his parcel on OpenSea was less than $1,000.
Despite that, Santa said he cares less about the devaluation than he does its potential. “I don’t check how much my land is worth today versus how much it was worth last month,” he said.
“I didn’t invest because I said, ‘I want to buy this land, and then I want to sell it next week and make a buck,’" he said. “I invested because I saw a long-term vision of what this platform can become.”
Salvaging some cool
Elsewhere in Web3, some of Snoop’s efforts have paid off. After being turned down once by its former owner, eOne Music, the rapper finally bought the first label that signed him, Death Row Records, from its new owner, MNRK Music Group, in February 2022. Just days after buying it, the label released its first line of NFTs, B.O.D.R. Stash Boxes, which included a mix of NFTs from the artist and launch partner Gala Games. The sale raked in at least $45 million in less than a week.
The rapper has since said that he wants to make Death Row “an NFT label” and bring artists into the metaverse. Just this month, Snoop also launched a new collection called Passport Series that evolves as he progresses on his tour this year.
Cait Lamberton, a marketing professor at the University of Pennslyania, said Snoop’s reputation is not likely to take a hit for his association with NFTs or metaverse land, despite the recent market declines.
“I think there are so many enormous brands playing in this space right now that no one will be faulted for experimenting there,” she said. “In the end, that’s really all we’re doing right now.”
This story was originally featured on Fortune.com
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His net worth, according to the latest available data from Forbes, is about $124 million. Snoop emphasized in a 2021 New York Times interview that when it came to the business side of things, “It’s got to be fun. And it’s going to make funds. So long as the word ‘fun’ is involved, it’s cool.”
But in the case of the metaverse, Snoop may have met his match when it comes to making things cool. The rapper embraced the new Web3 world—which still exists largely in theory—with big bets on projects like the Sandbox, and became potentially its biggest evangelist outside of Meta’s Mark Zuckerberg. But after a short-lived burst of hype, Snoop’s would-be digital empire is looking about as hip as a failed shopping mall.
As part of Snoop’s partnership with the Sandbox, he got his own space in the game called the Snoopverse. The company rushed to offer up more than 800 digital plots of land near his large estate, some of which included special access to the Snoopverse.
“The real enticing point is the fact that you’re going to have access to somebody’s party, you’re going to have access to somebody’s group,” said Jason Chung, an attorney and the director of the e-sports and gaming initiative at the NYU SPS Tisch Institute for Global Sport. “That’s really what was for sale.”
A spokesperson for the Sandbox acknowledged the market slowdown, adding that “the utility provided” by virtual land parcels “has given it strong resilience,” and that the “success we’ve had on our LAND offerings throughout the first half of 2023 is a testament to this.”
Snoop’s metaverse investment is a dog
Investors who rushed in to be near Snoop in the Sandbox have gotten soaked, but the performance of the rapper’s own Web3 portfolio is hardly any better.
Still, DappRadar data for the non–Cozomo de’ Medici wallet tied to Snoop suggests he currently owns about $540,000 dollars in crypto and NFTs. This is nearly half of the $1.2 million his wallet was worth just in January, according to DappRadar. The rapper owns an estimated 6,976 different NFTs across 346 collections. At least 21 collections are worth less than what he originally paid, and his purchases in just three collections, including the most popular NFT series Bored Ape Yacht Club, have earned him any money. The vast majority of his NFTs were airdropped or transferred to him. By reviewing DappRadar’s data on profit and loss numbers for the NFTs in Snoop’s crypto wallet, Fortune found that of the collections where he has lost money, he has an estimated average loss of 81%.
The rapper owns an estate made up of what would otherwise be 144 plots of land in the Sandbox. Fortune reached out to Snoop, who did not respond to requests for comment on this story, but a Sandbox spokesperson said the company controls Snoop’s virtual plots because it’s “leading the development of his experiences” and needs “access to the LAND to publish them.”
“Ultimately, it wasn’t fun enough,” said NYU’s Chung. “It wasn’t advanced enough, and it wasn’t something that was ready for prime time.”
“I didn’t invest because I said, ‘I want to buy this land, and then I want to sell it next week and make a buck,’” he said. “I invested because I saw a long-term vision of what this platform can become.”
“I think there are so many enormous brands playing in this space right now that no one will be faulted for experimenting there,” she said. “In the end, that’s really all we’re doing right now.”